PROJECT CREDITS

Space Designer | Yiting Hou at Aolab

Client | New Balance

Deliverables | Spatial Strategy, Custom Furniture Design, Interactive Installation Oversight

THE VISION

Translated the global philosophy “Our Passion in Motion” into a high-energy “brand engine.” Designed a dual-purpose environment that transitions from an immersive event space to a permanent collaborative workspace.

TECHNICAL STRATEGIES

Modular Fixture Engineering

Engineered a custom furniture system utilizing branded wooden modules and display crates for both product merchandising and flexible spatial partitioning.

Experiential Planning

Optimized the floor plan to facilitate high-volume foot traffic through interactive zones, ensuring a seamless transition between event activation and daily operations.

Branding Integration

Collaborated with creative teams to ensure the physical environment provided the necessary infrastructure for large-scale brand graphics and interactive employee activations.